Dominate the Super Bowl

Chapter 321 320 The So-Called Open Conspiracy

Rejected, actually faced rejection?

Moreover, without hesitation, without delay.

Donald didn't seem to struggle at all, refusing a $20 million contract without even blinking an eye, indicating that his ambitions far exceeded this figure.

Stanley: ...

So, what kind of contract did Nike offer to Li Wei to make Donald so confident?

Stanley almost lost his composure, this being the second—no, third time that expectations had been disrupted; he had to exert all his efforts to stay in control, barely maintaining his calm.

"Donald, you should take a look at our initial offer."

Donald noticed Stanley's gaze, and this time he didn't refuse Stanley, picking up the piece of paper on the table and unfolding it:

$1.5 million. Three years.

That is, Stanley had instantly raised the offer by two notches, truly showing absolute sincerity.

Stanley noticed Donald showing the note to Li Wei, he hurriedly added, "I agree with your statement, Li Wei is different, we should build a brand-new image around him—youthful, fearless, brave, and glorious, like creating a brand-new game protagonist. Not only making people want to follow in Li Wei's footsteps to level up and battle monsters, but also making them aspire to become Li Wei."

"This is Li Wei's advantage. We should fully utilize it."

"Li Wei is not just an endorser; we can even weave a narrative around him as the core, shoot a series of ads, and have our other endorsers complement the whole story. I believe the market will go crazy for them."

"Of course, the specifics still need to be discussed and handled by professionals, but I believe Li Wei can become the iconic figure of Pepsi's collaboration with the NFL, he won't just appear in every game broadcast, but also on the Super Bowl halftime show screens, around the clock, seven days a week."

"Li Wei's convictions and Pepsi's innovation can achieve mutual success."

"Without a doubt, Li Wei and Pepsi are each other's perfect choices."

With a sense of urgency, Stanley held back no longer, now that he had decided to go all in.

Donald, however, wasn't in a rush, he calmly refolded the note, "Yes, I know, Li Wei currently represents a unique image in the league. I believe what we see is only a fragment of his brand influence, a vast world lies ahead, waiting for us to explore together."

"I agree with your opinion."

Different brands in different fields, ultimately combining to create a lifestyle:

The blue-collar worker who drives a pickup truck to and from the refinery every day and drinks a beer at the bar, the playboy who drives a Ferrari around the world savoring Michelin three-star cuisine, the hardworking genius who drives a Chevrolet and wears Rolex between the training base and home—three starkly different images, naturally attracting different target audiences.

Just like Roger Federer on the tennis court.

Thus, Pepsi was also one of the brands Donald was seriously considering.

In other words, if Donald's blueprint matched Pepsi's vision, then they were a perfect match, capable of achieving a synergy where the whole is greater than the sum of its parts.

This meant that Pepsi should not miss out on Li Wei.

Suddenly, Stanley was curious about which other brands Li Wei had met with that afternoon, not just Coca-Cola. They should elevate their perspective; those brands weren't competitors of Pepsi, on the contrary, they found a common ground in Li Wei, potentially serving as indirect collaborators.

Perhaps, Pepsi should also aim higher.

The thought was expansively long, but in fact, it was just a moment in his mind.

When he heard "seven million dollars a year," Stanley's first reaction was "ridiculous," as Pepsi's $1.5 million and $4 million proposals seemed like a joke, and he believed Coca-Cola wouldn't match that offer either; but now, it seemed Donald wasn't just speaking off the cuff.

It seemed this game of chess wouldn't conclude today.

He had no choice, as Donald's offer now exceeded his authority: moreover, it was complicated, and Pepsi still needed a meeting.

However, that's just how negotiation works; there was no need to rush.

Stanley controlled himself and showed a half-genuine, half-forced smile as he spoke.

"I'm sorry, this is beyond my authority, but I will relay your request to headquarters."

After some brief, rambling pleasantries, Stanley stood up, looking at Li Wei who had been clear-eyed and composed throughout, and couldn't help feeling some admiration.

"I hope we can work together in the future."

Li Wei showed a smile, "Of course, that's a big check."

With honesty mixed with a bit of jest, Stanley's smile instantly brightened, and although the deal wasn't finalized, it was indeed a pleasant meeting.